When planning the campaign for this collection, I sat down and thought long and hard about what folks really need right now.
Personally, I am just flat out exhausted and bored of the constant trend chasing via social media. Now more than ever, there’s a constant need for everything to feel aspirational. Keep up! The internet says. “You need this! Oh and that! The perfect accessory is the one that you DON’T currently have!”
It can be a lot to juggle, especially if you love getting dressed and see fashion as a means for self expression.
I realized that what makes our French Terry so special is its effortlessness. Its comfort. Its simplicity.
It requires zero accessorizing. Zero overthinking. Just the inherent desire for ease. Comfort is something we all understand. We seek it out in our own ways because, deep down, we know it belongs to us.
I asked our models from this French Terry shoot to share their thoughts on comfort, and to share their personal stories of comfort. Reading their responses showed me that comfort is a universal language.
“What does comfort is our birthright mean to you?”
Jackie:
“To me, “comfort is a birthright” means embracing life’s little luxuries guilt-free. Whether it’s soft blankets, good food, or a perfectly-scented candle (naturally), comfort is about surrounding yourself with things that make life sweeter and more enjoyable. As a Taurus, I firmly believe the world is a better place when everyone indulges in a little extra comfort—because why not?”
LJ:
“We are born into this world in the most beautifully uncomfortable circumstances, removed from the safety of the womb into the safety of gloved hands. I think the real comfort begins then, with quick hands to wrap us in warmth and return us to our mother. We are handled with such tenderness and from that moment, our lives begin with the certainty that hands will hold us tenderly. I don’t mean this to say we never face difficulty— rather that from our first restless breath, it is ensured that we find comfort in it. Consider it: Nature has provided plant medicine for times of distress and physical ailment, your best friend answers when the call’s ring is soaked in grief, socks were created to provide relief from a shoe’s construction. Even now, in a time so easily burdened by discomfort, that infant saying “I have right to be nurtured” cries out within us, and we can claim it. We can continue to cultivate comfort and choose to protect others’ right to comfort— this is our birthright, it’s been promised and delivered many times before (and may it be so many times ahead).”
Abigaile:
“Comfort is our birthright’ reminds me that we do not need to earn rest. All humans deserve dignity, and dignity includes the ability to rest in comfort.”
Christina:
“Recently, I had the opportunity of clearing out my dad’s home of over 30 years as he moved into assisted living. As one might imagine, this can be a daunting task. A task filled with all kinds of emotions-good memories of the past as well as sad memories of expectations unmet, wishing for more or maybe for less. As I was cleaning his closet, I came across a jacket from an organization he has belonged to since before I was born. The organization had been a part of all my growing up years. It’s a mint green bomber jacket (completely out of character for my manly man dad). His name is embroidered on the front and for some reason I just had to have this jacket. Mind you, this and a couple bracelets were the only things I packed up and brought home with me. Some time later, after being home for a couple months, I was having an emotionally hard day as I was dwelling on lost moments with dad throughout the years. I was in my closet and there hung the jacket. I took that jacket off its hanger and put on the huge jacket. Immediately I felt a warm embrace from my dad. This jacket, with his name embroidered on it, believe it or not, in that particular moment, brought me extreme comfort. Needless to say, I wore the jacket the entire evening.
Comfort can be a person.
Comfort can be a place.
Comfort can be a memory.
Comfort in my case was a mint green jacket with my dad’s name embroidered on it.”
Sarah:
“Comfort is slow, warm summer nights in bonfire sweatshirts, and the smell of roasted marshmallows and burning logs staining your memory.
Comfort is a deep breath of petrichor air tracing swirling paths through heavy lungs, a hug from your loved one when the day has been hard and long.
Comfort is the confidence to take up your space and use your voice, to spread love and receive it in kind.
Comfort is knowing what you have to offer and knowing what you deserve, loving what you are and loving what you have yet to become.”
Jasmine:
“Comfort reminds me of rest and in my eyes rest is revolutionary in this time and age where productivity is highly valued. I’m often in a bind feeling like I cannot rest and must go go go in order to feel valued. My worth however is not something transactional and lies within essence of listening to the needs of my body. So resting and allowing myself space to rest, clothes that encourage comfiness and relaxation is vital to keeping my peace and moving in a more harmonious way with nature. Also would like to add that as person who identifies as a woman our clothes have been created to constrict, physically restricting our body in areas where energy needs to move. Wearing comfy clothes is a revolution in the sense we can quite literally move again and tap into the freedom of movement that enables us to dance, bend, and be free.”
